On their self-titled 2017 debut album, the boundary-breaking Memphis combo Southern Avenue sparked a one-band musical revolution, embodying an effortlessly organic soul/blues/R&B fusion that reflects the band members' diverse roots as well as their deep commitment to their chosen style. On their second album Keep On, set for release on May 10, 2019 via Concord Records, the dynamic outfit expands its gritty musical vision to embrace new musical challenges and a more expansive creative vision.

Southern Avenue combines the talents of a prodigiously talented set of young musicians who bring their individual backgrounds to the table to create music that carries the Southern soul legacy into the 21st century, spanning the band members' wide-ranging musical interests while showcasing the powerful chemistry and electrifying live show that they've honed through extensive stage and studio experience. Since the release of their debut, Southern Avenue has played in over a dozen countries and wowed audiences at such festivals as Bonnaroo, Firefly, Electric Forest and Lockn’.

Guitar phenom Ori Naftaly originally built his reputation in his native Israel before joining forces with deeply expressive Memphis-bred singer Tierinii Jackson and her subtly powerful drummer sister Tikyra Jackson. The band's lineup is rounded out by versatile keyboardist Jeremy Powell, an early alumnus of Stax Records' renowned music academy.